10 benefits of outsourcing your marketing
Outsourcing marketing is more common than you might think. Recent research has shown that more than 42% of UK businesses don’t handle their marketing in-house.
Why you should stop patronising readers if you want them to become customers
Stop me if you’ve heard this one before; ‘In today’s rapidly changing business world, IT leaders are under greater pressure than ever to deliver more reliable, agile, secure and mobile services to their users whilst having less time, fewer resources and smaller budgets…’
The rise and rise of TL;DR marketing
I don’t get it. Your products save customers millions and make user experiences so much better, yet your opening online messaging fails to articulate a clear, concise or even compelling reason why anyone should buy what it is you’re offering. So why do you think they’ll read on?