10 benefits of outsourcing your marketing
Outsourcing marketing is more common than you might think. Recent research has shown that more than 42% of UK businesses don’t handle their marketing in-house.
Why you should stop patronising readers if you want them to become customers
Stop me if you’ve heard this one before; ‘In today’s rapidly changing business world, IT leaders are under greater pressure than ever to deliver more reliable, agile, secure and mobile services to their users whilst having less time, fewer resources and smaller budgets…’
‘So what?’ Is this the best question marketers should ask?
I’ve been writing content, propositions and proposals for well over a decade. These days, I like to believe I’m pretty good at it. I’d like to tell you that it’s because I’ve carefully honed my word-smithing through years of ever improving experiences.