Outsourcing marketing is more common than you might think. Recent research has shown that more than 42% of UK businesses don’t handle their marketing in-house.
Stop me if you’ve heard this one before; ‘In today’s rapidly changing business world, IT leaders are under greater pressure than ever to deliver more reliable, agile, secure and mobile services to their users whilst having less time, fewer resources and smaller budgets…’
They are worth their weight in gold, yet it’s surprising just how many people don’t know the difference between a specialised business skill or capability and a unique selling point (USP). Ask any of your co-workers what they believe the company’s USPs are, and I bet they will trot out a list of random things that the business may do well, but in truth are very far from unique.