‘So what?’ Is this the best question marketers should ask?
![](https://ablecreative.org/wp-content/uploads/2014/08/so-what-books.png)
I’ve been writing content, propositions and proposals for well over a decade. These days, I like to believe I’m pretty good at it. I’d like to tell you that it’s because I’ve carefully honed my word-smithing through years of ever improving experiences.